BBVA has scaled ChatGPT Enterprise to roughly 100,000 employees, according to OpenAI. The bank has also entered a partnership with OpenAI aimed at accelerating AI-powered transformation across its global operations.
The scale of the deployment is notable for the banking sector, where AI tools have often been tested in isolated teams. Putting the assistant in the hands of a six-figure workforce suggests BBVA views generative AI as a core operational tool rather than a limited experiment.
OpenAI's announcement frames the collaboration as a step toward embedding AI at the heart of banking. Since this is a single source, there are no independent figures or details on how employees are using the tool, or on measurable outcomes, to compare against.