OpenAI has published a case study detailing how Cars24 uses its models to power voice and chat agents that handle over one million minutes of customer conversations per month. The company reports that the agents recover 12% of leads that would otherwise have gone unanswered.
The deployment goes beyond a single customer-service channel: Cars24 says agentic workflows have spread to teams across the business, allowing employees to build faster with OpenAI's tools. The case study frames the technology as both a high-volume conversation platform and a foundation for internal automation.
The account comes from a single source — OpenAI's own write-up of its customer — so the figures and adoption details reflect the vendor's perspective rather than an independent evaluation. Still, the numbers offer a concrete example of agentic AI moving from pilots to production workloads in a real enterprise.