Circles, a company focused on telecom personalization, has integrated OpenAI's API and Codex into its platform. The move is part of a broader push toward AI-native operations, where AI handles tasks ranging from customer interactions to backend development.
According to the company, the results are tangible: average revenue per user rose 22%, while churn fell 9%. Development efficiency also improved, though the source does not specify a precise metric. The gains suggest that AI can directly impact core business metrics in a traditionally slow-moving industry.
Because there is only one source, no independent verification or contrasting view is available. The figures come directly from Circles' own report via OpenAI's case study, so they should be read as a vendor-backed claim rather than a third-party assessment.