Google says it worked side-by-side with designers Jane Wade and Sergio Hudson to custom-design its Flow AI tools in preparation for New York Fashion Week. The blog post frames the effort as co-creating the future of fashion with Google, rather than simply applying a generic product to a new industry.
The notable shift is that the designers helped shape the tools themselves, which suggests Google is treating fashion expertise as a core input rather than an afterthought. The collaboration is a concrete example of AI development moving toward specialized, user-led customization.
Since there is only one source, there is no independent perspective to compare. The post presents the partnership positively, but it does not include detailed feedback from the designers or specifics on which features were changed.