According to a case study published by OpenAI, ATV Big Air Tour, a motocross event company, used ChatGPT Work to condense marketing and merchandising tasks that previously took three days into three hours. The company applied the tool across several workflows, though the study focuses on two concrete outcomes.
One highlighted result was the conversion of merchandise photos into a functioning inventory website, which the company completed in 15 minutes. The study also credits ChatGPT Work with speeding up broader marketing efforts, but does not provide detailed before-and-after metrics beyond the headline time reduction.
This account comes from a vendor-published case study with a single business. There is no independent verification or contrasting source to compare against, so the results are best understood as the company's reported experience rather than a general benchmark.