OpenAI's profile of Australian law firm Gilbert + Tobin details a structured approach to scaling AI across the organization. The firm's strategy combines CEO-led commitment with formal governance and human oversight, positioning AI as a managed business capability rather than an ad-hoc experiment.
The rollout centers on ChatGPT Enterprise and Codex, with the firm emphasizing rigorous governance to manage risk and ensure responsible use. Human accountability remains a key pillar, meaning lawyers and staff retain responsibility for AI-assisted work. The case study highlights that successful scaling depends on leadership alignment and clear operational guardrails.
While the source is a single vendor case study and may present a favorable view, it offers a concrete example of how a professional services firm operationalizes AI at scale. No conflicting sources were available to compare against.