NVIDIA CEO Jensen Huang appeared alongside Salesforce CEO Marc Benioff at Dreamforce to introduce Koa, described as Salesforce's first reasoning model for CRM. The announcement ties the two companies' AI efforts together, with Koa built on NVIDIA's infrastructure.
Huang's onstage message emphasized a shift in what AI makes possible, saying users can now 'know everything and do anything.' That phrasing underscores the ambition behind Koa, which is meant to bring advanced reasoning to customer relationship management tasks.
The collaboration marks a notable step in embedding large-scale reasoning models into enterprise software. While the source does not detail Koa's specific capabilities, the joint launch signals that both companies are betting on reasoning models as the next phase of CRM AI.