OpenAI has announced that ChatGPT Ads is expanding into 31 European markets. The company says the program lets advertisers reach people as they explore options, compare alternatives, and make decisions within the ChatGPT experience. The move signals a continued push to turn conversational AI usage into an advertising channel.
This update is based on a single source, so there is no independent information to compare against. The announcement does not list the specific countries, ad formats, or pricing models involved. It also does not address how the expansion relates to earlier ad rollouts or how data handling may differ across European markets.
For marketers, the pitch is access to users in an AI chat context rather than traditional search or social feeds. For OpenAI, the expansion broadens the potential reach of its ad offering across one of the largest regional ad markets in the world.