OpenAI is expanding advertising in ChatGPT with a new visual ad format that will appear while users generate images. The company says the ads are designed to help people discover products and services, and will be clearly labeled and kept separate from the image being created. Testing begins later this month in the US with an initial group of advertisers.
OpenAI says advertising does not influence the answers ChatGPT provides, and that placement guardrails are designed to keep ads out of emotionally vulnerable, sensitive, or otherwise unsuitable contexts. The company also announced expanded measurement tools and partnerships, including integrations with Hightouch, Tealium, and LiveRamp, and attribution partners such as AppsFlyer, Adjust, and Branch.
BleepingComputer's report focuses on the new ad format appearing during image generation, while OpenAI's announcement frames the move more broadly as building advertising for the way people use AI. Both sources agree on the core detail: visual ads are coming to ChatGPT, starting with image generation, and will be labeled as ads.