According to a case study published by OpenAI, Virgin Atlantic has adopted ChatGPT Work to support a range of internal activities. The airline is using the tool to speed up research, product planning, and decision-making.
The announcement says that ChatGPT Work helps Virgin Atlantic teams connect signals across the customer journey. This suggests the tool is being used to synthesize information from different touchpoints rather than just for isolated tasks.
The source is a single vendor case study, so it reflects OpenAI's account of the deployment. No independent performance data or additional perspectives are included.