According to The Verge, A24 is attempting to repeat the success of its Backrooms project with a new installment in the V/H/S anthology series set in the SCP Foundation universe. The announcement triggered immediate backlash, and the outlet argues that A24's reputation is now on the line.
The business concern is straightforward: A24 has established itself as a premium horror brand, and a project perceived as cashing in on an internet horror trend could undercut that positioning. The Verge notes that the backlash started as soon as the film was announced, suggesting the studio faces an uphill battle with the core fan community.
For A24, the SCP film represents both an opportunity to tap into a passionate online audience and a risk to the trust it has built with moviegoers. The source frames the project as a reputational test, not just a commercial bet.