Two recent WIRED deal roundups for Alo Yoga and Adidas show a common playbook: both brands reward new customers who join email lists or loyalty clubs with an immediate 15% off. Both also use membership perks like free shipping and birthday rewards to encourage repeat purchases.
The differences reflect each brand's customer base. Alo's biggest discount is 25% off for certified fitness instructors through its Pro Program, with a $2,000 annual cap and exclusions on sale items. Adidas instead offers 30% off to students via UNiDAYS and to verified military, medical, and teaching professionals through ID.me, plus a 25% app-only code.
Both guides note that stacking discounts is limited: Alo's Pro Program excludes sale and co-branded items, while Adidas's verified discounts apply to full-price items. Neither source suggests that the brands are related; they simply illustrate how activewear companies use targeted verification and app downloads to build direct relationships.