Apple's new CEO, John Ternus, wants the company to introduce products more frequently than its traditional fall and spring launch windows, according to a Bloomberg report cited by The Verge. The report says Ternus believes Apple must move faster and become more experimental to stay competitive in the artificial intelligence era. However, the shift may take time given Apple's long-established development practices.
The report also describes organizational changes under Ternus, including an effort to reduce layers between engineers and senior executives. Apple's hardware engineering team has reportedly dismissed a number of engineering program managers in the past two weeks, following earlier layoffs on the Siri and Vision Pro teams. Apple also considered cutting 5,000 AppleCare customer service staffers but ultimately put those plans on hold.
Looking ahead, Apple is rumored to have a substantial lineup in development, including a new HomePod Mini, iPad Mini, Apple TV 4K, AirPods with cameras, touchscreen MacBooks, and a special 20th anniversary iPhone. The combination of a faster release schedule and organizational restructuring suggests Ternus is moving quickly to reshape how Apple operates, even if the full effects may not be visible immediately.