The Apple Watch Series 12 has received its first price cut, with several configurations reduced by $50 for the remainder of Amazon's Prime Big Deal Days. The discount applies to both the 42mm and 46mm GPS + Wi-Fi models, as well as their 5G-enabled counterparts.
The 42mm Series 12, normally $399, is now $349.99 at Amazon and Target. The cellular version costs $100 more. The 46mm model starts at $50 more, at $399.99, with its 5G version priced at $499.99 during the sale.
The source also notes that the Apple Watch SE 3 is down to $199, described as a good option for those who don't need the latest design or full set of tracking features. No further context on sales strategy or market impact is provided.