According to WIRED's October 2026 roundup, Chewy relies on a tiered promo-code strategy to attract both new and existing customers. New shoppers are offered a $20 eGift card on first orders over $49, while those using Chewy's pharmacy can save 20% on prescription medications with code RX20. The article also highlights a returning-customer code, GIFT20OFF, which takes $20 off orders of $49 or more for signed-in users.
Chewy also pushes its autoship subscription model, which gives 35% off the first order and up to 50% off select pet food brands, plus an extra 5% on future shipments. The source notes that autoship orders can be paused, skipped, or canceled at any time, and that pharmacy items carry additional discounts. WIRED frames these offers as convenience plays, noting free 1–3-day delivery on first orders over $35.
The article is a deals roundup rather than a business analysis, so it does not discuss Chewy's margins or how these discounts affect profitability. Still, the structure of the offers suggests a deliberate strategy: low-friction trials for new customers, loyalty incentives for repeat buyers, and subscription hooks to create recurring revenue.