Deezer announced Tuesday that it is developing a toggle that will allow subscribers to filter out AI-generated music from search results. The feature is expected to launch before the end of the year. When enabled, it will hide AI-generated tracks, albums, and related artists, giving users the option to focus only on human creators.
CEO Alexis Lanternier said the company has seen clear user demand for such a filter, citing a survey in which about 45% of Deezer customers wanted the ability to remove AI music. He also pointed to the rapid growth of AI-generated uploads as a catalyst. Deezer began using AI-detection tools last year, when AI tracks were about 10% of daily uploads; by July, that share had surpassed 50%, or roughly 90,000 tracks per day.
Other streaming platforms have adopted different policies. Bandcamp has banned AI-generated tracks outright, while Tidal has stopped monetizing them. Spotify only tags AI content more prominently, and Apple Music is reportedly considering similar labeling by the end of the year. Deezer's approach stands out as a user-facing filter rather than a platform-wide restriction.