In a recent WIRED interview, comedian and writer Demi Adejuyigbe shared his personal rules for navigating social media and digital platforms. He argues that people should post only three times a day, and he compares his own scrolling to a visit to the zoo: he enjoys the content but feels no need to interact with most of it. He rarely comments on strangers' posts, reserving engagement for friends whose algorithms might benefit or for moments when he has something genuinely clever to add.
His platform choices are equally deliberate. Adejuyigbe said he left Spotify for Apple Music after learning about the CEO's investments in AI companies and military contractors, as well as ongoing complaints from musician friends about poor residuals. He also cited Spotify's ads with ICE as a final push. He acknowledges Apple is not a perfect company, but he describes it as the lesser of two evils.
Adejuyigbe's approach to direct messages is similarly measured: when single, he tries DM sliding at most once a quarter, and only when there is a real reason to believe the person would be receptive. He also keeps his unread email count purposeful, marking messages as unread until he is ready to respond. Since this is a single interview, these views represent one creator's strategy rather than a broader consensus, but they offer a concrete example of how a working artist manages attention, brand, and platform ethics in a crowded digital economy.