DoorDash's latest promotional push shows a multi-pronged strategy to grow its customer base. New users are courted with steep discounts, such as $8 off orders of $25 or more, up to $25 off a first order of $30, and 25% off first alcohol deliveries. A WIRED-exclusive code also gives first-time customers 15% off, up to $10, on a $15 minimum order. These offers are designed to lower the barrier for first-time orders.
For existing customers, DoorDash relies on rotating weekly deals and location-based coupons, including 25% off entire orders, $5 off $20, and 30% off lunchtime delivery. The company also pushes its DashPass subscription, which promises $0 delivery fees and 5% back on pickup orders. Students can get DashPass at 50% off, while Chase card members receive three months free plus 50% off the next nine months—a clear effort to lock in recurring revenue through partnerships.
DoorDash is also expanding beyond delivery with its new "Going Out" program, launching in New York City and Miami. The feature lets diners book restaurant reservations through the app and earn rewards for in-person visits, with customers saving an average of $9 per perk. This move signals DoorDash's ambition to become a broader dining platform, not just a delivery service. The source is a promotional roundup, so it does not provide independent analysis of these tactics' effectiveness, but it does highlight the breadth of DoorDash's current incentives.