Amazon's Prime Video will become the exclusive home of the Emmy Awards in 2027, according to announcements covered by both TechCrunch and Engadget. The six-year deal ends the ceremony's traditional rotation among ABC, CBS, Fox and NBC, and marks the first time the Emmys have had a dedicated home. Prime Video will stream the show for free in more than 240 countries and territories, and viewers will not need an Amazon Prime subscription to watch.
Both outlets note the significance of a major awards show moving exclusively to streaming. The Emmys will beat the Oscars to that milestone: YouTube is set to stream the Academy Awards starting in 2029. TechCrunch adds context on recent ratings, reporting that this year's NBC telecast drew 6.87 million viewers, down nearly 10% from the prior year but still above the all-time low of 4.3 million in January 2024.
The two sources differ on the financial details. TechCrunch says the terms of the deal were not disclosed, while Engadget, citing Deadline, reports Amazon is paying between $20 million and $25 million per year. Engadget also notes that it is unclear where the Creative Arts Emmys will be shown, and that Prime Video may carry other Television Academy programming such as the Hall of Fame ceremony.