European consumers are making clear they want better customer support, according to a report from Sifted. The publication's coverage describes shoppers across the region as 'begging' for improved service, signalling a widespread frustration with how companies handle customer care.
The report suggests that customer support is no longer a back-office function but a central part of the brand experience. Businesses that invest in faster, more helpful service could stand out, while those that neglect it may see customers take their money elsewhere.
For companies operating in Europe, the takeaway is straightforward: listen to what consumers are asking for and act on it. Sifted's reporting does not offer specific numbers, but the direction of consumer sentiment is clear.