Ars Technica's review of the Ferrari Purosangue stresses a key design choice: this model is better for people than for their belongings. The publication notes that unlike earlier Ferrari four-seaters, the Purosangue emphasises human accommodation over cargo capacity, marking a shift in how the brand approaches practicality.
Ferrari is also careful about how the vehicle is categorised, with the review's headline warning, "Don't call it an SUV." That positioning matters for a marque built on sports-car heritage. By framing the Purosangue as a four-seater rather than a utility vehicle, Ferrari can appeal to buyers who want more space without compromising the brand's performance image.
The business significance is straightforward: Ferrari is trying to broaden its appeal with a more practical model while resisting the SUV label that might dilute its identity. The review suggests the trade-off is intentional, with passenger comfort taking priority over hauling capacity—a calculated bet on what its customers value most.