Dora Palfi, cofounder and CEO of Swedish edtech Imagi, runs an AI education platform for schools, but her day is far from a typical tech executive’s schedule. According to a Sifted profile, she wakes between 6:30 and 7:00, checks her phone, and gets her kids ready—often while squeezing in a workout, whether a run or a gym session. Her mornings are a mix of school drop-offs and early work tasks, with a standing desk helping her stay active during long stretches of screen time.
Palfi’s routine is built around flexibility, not rigid blocks. She often works from home or the office, depending on meetings, and uses a 10-minute meditation app to reset. The article notes she sometimes works late into the evening, but she deliberately carves out time for family, like having dinner with her husband and kids. She also makes room for personal projects, such as writing or reading, though she admits she doesn’t always stick to a strict plan.
The profile highlights how Palfi balances the demands of a growing startup with parenting—a challenge many founders face. She mentions that her schedule shifts daily, and she relies on her team to handle tasks while she focuses on strategic decisions. The article also touches on her habit of taking short breaks to stretch or step outside, which helps her stay focused. Overall, the piece paints a picture of a leader who prioritizes both her company and her family, even if it means a less predictable day.
While the source is a single profile, it offers a candid look at Palfi’s daily life, emphasizing that her routine is less about perfection and more about adaptability. She notes that some days are chaotic, but she tries to keep a balance between work and home. The article doesn’t compare her to other founders, but it suggests that her approach—mixing structure with spontaneity—works for her. For readers, it’s a reminder that successful entrepreneurs often thrive on flexibility, not just hustle.