Meta is running a test in India that changes how some users first experience Facebook. Instead of the traditional feed, the app opens directly into full-screen video, putting Reels at the center of the interface. The experiment is part of a broader push to make short-form video the default way people consume content on the platform.
India is one of Facebook's largest markets, making it a logical place to test a major UX shift. If the test proves successful, it could pave the way for a wider rollout and signal that Meta sees Reels as the future of its flagship social network. The company has not announced plans beyond the current test.