A group of companies led by Meta, including Walmart and Stripe, has published a new open standard called the "personal agent protocol." According to CNBC, the standard is meant to dictate how artificial intelligence agents can interact with businesses, in an effort to bring order to what the report describes as the "chaos" of doing business with AI bots.

The announcement arrives about a month after Meta launched Muse, a personal agent that quickly turned into a viral sensation. The protocol appears to be a response to the rapid consumer interest in such agents and the resulting need for businesses to have a common way to handle them.

As an open standard, the protocol is not controlled by any single company, though Meta is taking a coordinating role. The source does not provide technical details or a timeline for adoption, so it remains unclear how quickly businesses will integrate the standard. The only source is CNBC's report; no other accounts were available for comparison.