Microsoft is killing off the “Copilot Plus PC” brand, according to a report from The Verge. The label was introduced roughly two and a half years ago as a way to tell consumers which Windows PCs had enough built-in AI muscle to handle on-device AI tasks. The branding was closely tied to Qualcomm’s chips, which powered many of the first machines to carry the designation.
The Verge reports that Microsoft and Qualcomm now seem to be admitting the brand is already being phased out. The exact reasons and any replacement branding are not detailed in the report, but the move suggests that the AI-PC marketing push that once felt central to Windows is being quietly retired.
If confirmed, the change would mark a notable reversal for Microsoft, which had made Copilot Plus a centerpiece of its PC messaging. For now, the report offers no specifics on what will replace the label or how existing Copilot Plus PCs will be positioned going forward.