Meta's AI assistant Muse can generate explicit text for adult users, while human adult creators say their Instagram accounts are routinely restricted. OnlyFans creator Vanniall, whose Instagram account with over 100,000 followers is currently limited, called the policy unfair: Meta can profit from a sexually active AI agent, but real adults cannot engage in sensuality on the platform. A Meta spokesperson told WIRED that a private one-to-one conversation between an adult and an AI agent on an 18-and-over app is different from marketing and promotion of services on a social media platform.
Other creators echoed the frustration. Jiz Lee, who runs an OnlyFans account, said AI appears to be allowed to do more than humans would get away with, and traced much online censorship to FOSTA-SESTA, the 2018 law that weakened Section 230 protections. Lee also questioned how Muse was trained and whether anyone was compensated. Tony Genius, another adult performer, said fully AI-generated porn could eventually displace human performers, though he sees current AI tools as useful for marketing tasks. He said he would be open to collaborating with a tech company on an AI version of himself, as long as humans keep making money.
Vanniall, by contrast, is firmly against Muse, urging people not to download the app or give Meta more personal information. The dispute highlights a growing business tension: Meta is monetizing explicit AI conversations while maintaining strict content rules for human creators, and adult performers are left navigating a platform they say is both essential and hostile.