OpenAI has launched Dots, a new agentic assistant that closely resembles Meta's Muse but is aimed squarely at business users. The service costs at least $100 per month and is being marketed for tasks like launching websites, rescheduling calls, and building slide decks for board meetings.
The Vergecast hosts have been trying out Muse, and it handled consumer chores such as sorting junk email and managing Facebook Marketplace listings—but the experience left them uncomfortable. Dots, by contrast, is positioned as a more formal, work-oriented tool, though OpenAI says it plans to bring Dots to consumers eventually.
The launch highlights a growing split in the agentic assistant market: consumer-friendly bots that handle personal tasks versus business-first products that promise workplace productivity. The source describes Dots as looking like "Muse dressed up in a suit and tie," suggesting the underlying technology may be similar even if the branding and use cases differ.