Plex, best known for its media server software, has partnered with Fandango to sell movie theater tickets directly from its streaming platform. Starting today, US Plex users will see a Fandango ticketing option on title pages for movies currently in theaters, allowing them to click through to Fandango to find showtimes and make a purchase. Fandango says it sells tickets for 31,000 theater screens in the US.
The deal gives Fandango access to Plex's viewing data, which the company says includes more than 100 million streaming decisions per month, plus ratings and cross-platform viewing. An attribution integration with Kochava lets studios and advertisers see how campaigns and audience engagement translate into ticket sales. Fandango's Jerramy Hainline said Plex has a unique view into what movie fans are actively considering, and connecting those discovery signals with ticketing gives fans an easier path to the theater while giving studios a more direct, measurable route to sales.
Plex co-founder Scott Olechowski said the company aims to be the place where people discover what to watch, regardless of where content lives. The ticketing push contrasts with Plex's original media server business, which lets users share movies they own without paying Hollywood licensing fees. Plex has been diversifying with ad-supported TV and social features, and these ventures coexist with the media server side, where users can opt out of some data sharing. The company has previously discussed the financial challenges of lifetime passes, and the new businesses may help fund ongoing maintenance of its media software.