Engadget has published a practical guide to setting up Sonos speakers with the company’s app. According to the article, the app is necessary both for the initial setup of a new speaker and for adding a speaker to an existing Sonos system. The guide presents this as a straightforward requirement for all Sonos users.
Because this is the only source, there is no independent comparison to make. The piece is a consumer how-to rather than a business analysis, but it does highlight an important part of Sonos’s customer experience: the app is the gateway to using its hardware. For business readers, the guide underscores why the quality and reliability of Sonos’s software can shape how customers perceive the brand.