Sony will not attend CES 2027, ending a decades-long tradition of press conferences and product showcases at the consumer electronics trade show. The company confirmed that neither it nor its affiliates plan to exhibit at the January event, according to a statement to Bloomberg. The move reflects a deliberate reallocation of priorities toward entertainment—games, anime, films, and music—as well as its intellectual property and technology that supports creators.
This is not an isolated decision. Sony already skipped a dedicated booth at CES 2026, though a prototype of the Afeela EV, developed with Honda, appeared on the show floor. That project was later scrapped, and the company has also handed its Bravia TV brand to TCL, stepping back from a category it once dominated. The PlayStation division remains active, expanding into peripherals like monitors and headphones, but any future console announcement—including a possible PlayStation 6—will not happen at CES.
The shift signals a broader corporate identity change: Sony is less a hardware maker and more an entertainment and IP-driven business. While CES has historically been a platform for consumer electronics, Sony's statement suggests it sees more value in engaging audiences through its content and creator tools. The absence from CES 2027 may be the clearest sign yet of where the company believes its growth lies.