Jessica Herrin, best known for founding Stella & Dot, has raised $5 million in seed funding for her next company, Marklo, an AI marketing startup. The round was led by Forerunner, according to Crunchbase News, which spoke with Herrin about the new venture.
Herrin said Marklo grew out of marketing problems she faced while building her earlier startups. The company is her attempt to solve those issues with AI, though the specific product details were not detailed in the report.
The investment signals confidence in Herrin's founder experience as much as in the technology. Forerunner's backing gives Marklo early validation in the crowded AI marketing space.