Tab, a new personal AI assistant, officially launched from stealth this week at a $300 million valuation, according to TechCrunch. The company declined to share exact funding details, but confirmed backing from SV Angel, Valar Ventures, and American Spirit. Tab joins a growing field of consumer AI assistants that promise to handle everyday tasks for users.
The product works through text messages on iMessage or WhatsApp. Users ask Tab to do things like order groceries, book travel, or find gifts, and the assistant completes the tasks using its own phone number, computer, and wallet. Co-founder Ammar Amdani described it as texting someone you trust who takes the weight off your shoulders.
Amdani acknowledged that the space is becoming a consumer AI race, but argued that capability alone won't determine the winners. "Capability is table stakes. Trust is the product," he said. Tab's design reflects this: user data is not used to train AI, card details are stored in a vault the company says it never sees, and irreversible actions require explicit user approval.
The company is currently growing mostly by word of mouth and plans to launch a new product soon. As with other AI assistants, questions remain about how well Tab will handle complex real-world tasks and whether users will feel comfortable granting it access to their personal accounts and purchasing power.