Target and Home Depot, two of the largest big-box retailers, are both leaning heavily on promotional codes and membership programs to attract shoppers. Target's current push centers on its Circle loyalty program: new credit or debit cardholders get $50 off a $50 purchase, and Circle 360 paid members receive perks like free same-day delivery and monthly freebies. Home Depot, meanwhile, is offering simpler entry-point discounts, such as $5 off a $50 purchase for signing up for text alerts, plus a 10% code for newsletter subscribers.
Both retailers run weekly rotating deals across categories, but their approaches diverge. Target's discounts are increasingly gated behind Circle membership, with member-only offers like 40% off Dyson vacuums and 25% off beauty products. Home Depot's promotions are more transactional, featuring 24-hour "Deal of the Day" flash sales, up to $1,400 off appliances, and bundle deals on power tools. Home Depot also courts professionals with Pro discounts, while Target targets students, parents, and registry shoppers with special offers.
Despite the different tactics, the underlying strategy is similar: convert one-time buyers into repeat customers. Target rewards loyalty through its Circle ecosystem, while Home Depot uses sign-up incentives and time-limited deals to drive urgency. Both sources agree that the biggest savings now come from engaging with each retailer's digital channels, rather than clipping paper coupons.