The Verge's weekly newsletter The Stepback, written by Charles Pulliam-Moore, argues that the streaming industry has come full circle: all roads now lead to cable. The piece examines how streaming platforms, free ad-supported TV channels, and bundled services are recreating the very cable ecosystem they once promised to replace.
The column is framed around the idea that the future of entertainment is not an endless menu of separate streaming apps, but a familiar package of channels and tiers. FAST channels, in particular, are highlighted as a sign that the market is moving toward ad-supported, linear-style viewing.
Because there is only one source, there is no disagreement to note. The Verge's framing is the only perspective presented.