TurboTax is pushing early tax filing with a round of discounts for the 2026 season. According to WIRED, the company is offering 10% off federal online filings, including TurboTax Live Assisted and Full Service, with prices expected to rise as the filing deadline approaches. The article notes that early-season pricing is the cheapest available, with Live Assisted starting at $36 and Full Service temporarily capping at $150 before a tax expert begins work.
Beyond the straightforward percentage discounts, TurboTax is leaning on referrals to expand its customer base. Friends who use a referral link get 20% off federal products if they are new customers, while the referrer earns a $25 gift card per successful referral, up to $500. The offer runs through October 31 and excludes Free Edition, state returns, and CD/download products.
Small-business owners are also a target. Filing business tax returns with TurboTax earns 20% off one 2025 personal federal return, and Business Expert Full Service and Expert Assist are discounted 10%. The source also highlights TurboTax Free Edition, which covers simple Form 1040 returns for roughly 37% of taxpayers, and a separate free-filing offer for military members. WIRED's guide is the sole source here, so there are no conflicting accounts to compare.