Vantora, the startup studio that recently rebranded from UP.Labs, has secured $100 million in new funding. The company’s model is to build businesses from the ground up for industrial corporations rather than investing in external startups.
The studio is now going all-in on physical AI, meaning AI systems that operate in and interact with the physical world, such as robotics or automated industrial equipment. The funding is expected to support the launch of new companies tailored to the needs of established industrial players.
The move signals continuing investor appetite for AI that moves beyond software and into tangible industrial applications. By packaging an entire startup around a corporate partner’s needs, Vantora aims to lower the barrier for industrial firms to adopt physical AI quickly.