A WIRED deals roundup for We-Vibe reveals a multi-pronged discount strategy that goes beyond simple coupon codes. The brand, known for its Bluetooth-connected couples' toys, uses targeted discounts to capture different customer segments and encourage direct purchases from its own site.
Shoppers can get up to 60% off select items, and orders over $199 include a free toy. Email subscribers receive 15% off their first purchase, while verified students and key workers—including military, healthcare, and teachers—get 20% off bestsellers and bundles. The roundup also highlights partnerships with Student Beans and UniDays for additional student-only deals.
We-Vibe's referral program gives both the referrer and the friend 20% off, a tactic designed to turn existing customers into brand advocates. These layered incentives reflect a broader direct-to-consumer trend: using segmentation and data collection to build loyalty without relying on third-party marketplaces.