WIRED's latest Lego promo code roundup details several ways to save on sets, from a code that takes 20% off a second set to a dedicated sale section on Lego's website. The guide also highlights a student discount and the Lego Insiders membership program, which offers early access and points on purchases.
According to the article, shoppers can stack savings by combining gift cards with other promotions—for example, adding a free Mixed Flowerpot set after spending $150. These offers are all channeled through Lego's own site, suggesting the company is using discounts and loyalty perks to build a direct relationship with buyers.
With only this single source, there is no independent confirmation of the deals' availability or terms. Still, the roundup paints a clear picture: Lego's pricing strategy is less about blanket markdowns and more about targeted incentives that reward larger orders and repeat engagement.