WIRED's recent roundup of 16 products from women designers shows a business pattern: companies putting women in charge of whole-product design are finding demand. Tisha Johnson, head of design at EV-maker Slate, shaped the Slate pickup to be approachable rather than aggressive; the vehicle starts at just under $25,000, making it the cheapest pickup in the US, and has received design awards alongside 180,000 reservations.
Other examples show commercial momentum. Away, founded in 2015 by Jen Rubio and Steph Korey, sold more than 100,000 suitcases and generated $12 million in its first year. Jelenew, cofounded by six-time cycling world champion Marion Clignet, builds women-specific windproof jackets. TaylorMade's Kalea Gold golf line was developed with a women's advisory board and female employees, while Natural Cycles, cofounded by CERN physicist Elina Berglund Scherwitzl, makes an FDA-cleared birth-control app with a claimed 93 percent accuracy.
Because there is only one source, no independent comparison is possible; the article presents these as notable examples rather than a comprehensive market analysis.