BMW iX3 hits 100k orders, early US deliveries begin

BMW's new iX3 is proving to be a breakout hit. According to recent reports, the electric SUV has accumulated more than 100,000 orders, and the company has shifted production to a 24-hour schedule to keep pace. The surge is so strong that some US deliveries are now starting ahead of the original timeline, giving early reservation holders a chance to get their vehicles sooner than expected.

In Europe, the iX3's appeal is particularly pronounced. One report notes that the model now represents roughly one in three EV orders in the region, a year after its launch. The two sources agree on the core story—demand is outstripping supply—but they differ slightly in emphasis: one focuses on the global order count and early US deliveries, while the other highlights the European market share as evidence of the model's broader traction.

Together, the reports paint a picture of an EV that has quickly become a mainstream choice, not just a niche product. The production crunch suggests BMW is betting on sustained demand, and the early US arrivals could help the company build momentum in a market where it has historically trailed some rivals in electric vehicle sales.