According to Kelley Blue Book data cited by Electrek, the average transaction price for a new EV in the US rose to $55,879 in September, up 2.4% from August's revised $54,574. That's still 3% below September 2025, reflecting a longer-term shift toward more affordable models. But the month-over-month increase shows that EV prices are not falling in a straight line.
Automakers also pulled back on incentives. Discounts averaged 11% of the transaction price in September, the lowest level this year and down from 14.2% a year earlier. At September's average price, that amounts to roughly $6,147 in incentives, though the actual offer varies by vehicle. The EV price premium over Kelley Blue Book's 'ICE+' category held near 11% in 2026, down from an average of nearly 18% in 2025.
Tesla's average transaction price rose 3.3% month-over-month to $54,345, up just 0.4% year-over-year. The Model 3 and Model Y accounted for nearly 97% of Tesla's sales, with average prices of $53,804 and $53,052, respectively. About 1,500 Cybertrucks were sold at an average of $98,109. Across the broader new-vehicle market, prices rose for the fourth consecutive month, suggesting the recent EV price relief is uneven.