According to a report by Inside Climate News, the American livestock industry's main lobbying group treated climate change primarily as a public relations problem. The report's headline makes that claim directly, indicating that the group focused on managing perceptions rather than addressing greenhouse gas emissions.
The article opens with a 1991 picture book, "Teenage Mutant Ninja Turtles: ABC's for a Better Planet," in which the cartoon turtles promote environmental slogans. For the letter "A," they explain the sources of acid rain. The inclusion of this example suggests the livestock industry has long engaged in environmental messaging, though the report's full details are not provided in the excerpt.
Since only this single source is available, there is no independent confirmation or contrasting viewpoint. The report's key assertion is that the lobbying group treated climate change as a PR issue, but specific actions or strategies are not described in the provided text.