A new survey commissioned by BMW Group and conducted by Big Village among 1,005 US adults finds a split between what drivers need day-to-day and what they expect from an electric vehicle. While 73% of respondents said 25 to 75 miles of range would cover their daily routine, 42% said they would want at least 300 miles before considering an EV, and 18% said 400 miles or more.
The gap reflects how people think about cars beyond commuting. The survey also found that faster charging could help: 53% said adding about 150 miles in 10 minutes would make them more likely to consider an EV, with higher shares among younger adults (70% for Gen Z, 65% for millennials). Home backup power appealed to 57%.
Overall, 68% said they would consider going electric, most often citing lower ownership and operating costs. But purchase price remains the biggest obstacle, cited by 51%, followed by battery longevity or replacement costs at 31%. More than half (55%) said they would consider a used or certified pre-owned EV if it saved enough money.