The estate of Marilyn Monroe has filed a trademark infringement lawsuit against an intimate apparel company. According to the complaint, the estate first became aware of the alleged unauthorized use of Monroe's marks and likeness on August 8, 2016.
The estate sent a cease-and-desist letter to the company. The source states that the defendant continued with the allegedly unauthorized activities after receiving that letter, which led to the filing of the complaint.
The case centers on whether the company's use of Monroe's identity and trademarks violates the estate's rights. The complaint initiates the legal action over the alleged misuse.