A recent article from Above the Law makes the case that local citations—mentions of a law firm's name, address, and phone number on directories and other websites—remain one of the most important building blocks of local SEO. The piece, which appeared on the site's legal marketing coverage, frames citations as a baseline rather than a tactic that can be skipped.
The article does not present any counterarguments or alternative strategies. It treats consistent citation data as a necessary condition for law firms hoping to rank in local search results. Since the source is a single article, there is no disagreement to note; the only perspective offered is that citations are still central to a successful local SEO approach.
For law firms, the practical takeaway is straightforward: audit your listings, keep your information uniform, and treat citations as a routine part of marketing maintenance. The article offers no new data or case studies, but it reinforces a familiar point in legal marketing—local visibility starts with accurate, consistent references to your firm across the web.