Conventional brand protection assumes that takedowns are the main lever: find infringing listings, remove them, and the problem shrinks. But according to IPWatchdog, that assumption is flawed. A program can scrub thousands of listings and still leave the business behind them largely intact.
The reason is that counterfeiters are resilient. They return under different accounts, spin up new storefronts, and continue selling to customers. The takedown removes the symptom, not the operation.
AI adds another layer of difficulty. The source notes that AI compounds the problem, though the article is cut off before detailing exactly how. The implication is that automated tools are making it easier for counterfeiters to scale or evade detection, further weakening the takedown-only approach.