Damon Wayans is bringing his comedic background to a new health awareness effort. The actor and comedian has teamed up with Genentech on the "All Eyes on DME" campaign, which focuses on diabetic macular edema, a vision-threatening complication of diabetes. Wayans, who lives with type 2 diabetes, discussed the partnership and his advocacy in a recent interview with Fierce Pharma.
Wayans said he leans on humor and relatability to make a serious subject more approachable. He also emphasized the importance of authenticity, noting that audiences respond to sincerity in health messaging. His own experience as a diabetic shapes how he talks about the risks to sight and the need for awareness.
The campaign pairs a familiar comedic voice with a clinical topic that many people with diabetes may not fully understand. By using Wayans's personal story and tone, Genentech aims to encourage more conversation about DME and the importance of eye health among those living with diabetes.