Shares in London-based clothing retailer ASOS dived after customers appeared to receive an unauthorized push notification from hackers. The notification, which was not officially issued by the company, triggered a rapid sell-off in the stock, wiping value from the business.
Several mysteries surround the incident. It is not yet known how the notification was sent, what it contained, or how many customers were affected. The company has not offered a full explanation, and the lack of clarity has left investors and security observers guessing.
The episode underscores how even a seemingly small security incident can move markets. A single rogue notification was enough to shake confidence in ASOS, highlighting the reputational and financial stakes of protecting customer communications.