A study from the Center for Cooperative Media at Montclair State University takes a close look at how news influencers operate in New Jersey. The researchers found that these social media creators have become a regular source of news for many residents, especially in communities where traditional local coverage is thin.
But the study also highlights a key limitation: most influencers are sharing, summarizing, or commenting on reporting done elsewhere. Original reporting—going out and gathering new facts—remains rare among this group. That means influencers can help distribute information and draw attention to issues, but they are not yet filling the deeper reporting gap left by shrinking local newsrooms.
The findings point to a mixed picture. News influencers are clearly valuable for reaching audiences and filling information gaps, but they work best as a supplement to professional journalism rather than a substitute for it. The study underscores the need for continued support for original local reporting even as audience habits shift toward social media.