NewsMatch, the fundraising platform for nonprofit newsrooms, is changing its approach. After a decade of operating as an end-of-year campaign, it will shift to a year-round model. The program was originally created by the Knight Foundation in partnership with the Institute for Nonprofit News.
Since its launch as an experiment, the annual campaign had become a cornerstone of fundraising strategy for many nonprofit news organizations across the country. Moving to a year-round model marks a significant change in how those newsrooms can plan and solicit donations.
The shift was reported by Nieman Lab. The source does not provide details on the timeline or structure of the new year-round model, only that the change is happening.